La Riche Directions Semi Permanent Hair Dye : Rubine

Show off your vibrant personlity with Directions La Riche, Semi Permanent Hair Colour;

Stay seductive in Rubine!

Proudly vegan, always cruelty-free and lovingly made in Great Britain. Each 88ml tub of hair colour dyes and conditions your hair for that soft and bright pigmented effect. No nasty Ammonia, Peroxide or PPD's, even those with senstive heads or allergies can try this. Please do a strand and skin test to ensure no skin irritation happens and to make sure the colour result is a desired shade and to see the development time needed. For the brightest results, use on pre-lightened hair; keep in mind the colours may vary depending on hair type, base colour, method and products used; this is why a strand test is great to double check! Just in case the wide range of Directions hair colour isn't enough, it is safe to mix multiple tubs together for an extra unique shade. One 88ml tub will easily cover shoulder length hair; yet if you have more flowing locks, another tub may be wanted, for the brightest effects. No gloves are included to help reduce waste, so grab your feathered marigolds on and get colouring!

La Riche Directions is world-renowned for making vegan semi permanent conditioning hair colour since 1981.

Be Bold, Brave, but most importantly,  Be YOU!

-Semi Permanent

-Conditioning Formula

-Cruelty Free : PETA approved

-Vegan Friendly

-Made in the UK

-No Ammonia, Peroxide or PPD (good for sensitve heads and skin)

-88ml Tub

-Instructions and Info printed on each tub

-Full Application Instructions and tips on Directions website

- No gloves included

-49mm twist opening lid

-One tub will happily cover shoulder length hair

-Best results on pre-lightened hair

-Strand and skin test highly recommended

-Colour will vary, depending on base colour, hair type, method used and products used

-Safe to mix with other Directions colours for bespoke shades

Sunrise Top Tip: Use Vaseline or baby oil to ensure no leakage or staining around the hairline